These 9 Hair Trends Will Dominate 2024, According to Experts
Plus, a quick spritz of dry shampoo in the morning keeps it bouncy and fresh in the days following wash day. Bleaching your hair is still very much en vogue, as evidenced by celebrities like Beyoncé and Rihanna. And it’s not just platinum blonde hair that’s getting all the love. If you try this yourself, be sure to use bond-supporting products that help to reduce and repair damage if or when it happens. In order to gather our top six hair trends of 2024, we observed product releases, watched the runways and red carpets, and consulted seven hair stylists and experts who know their way around a salon chair.
Midi Cuts
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The main celebrity trendsetter of recent years, Hailey Bieber, has made this haircut one of the most requested for the next season. A short and even bob without layers, going to the middle of the neck at most, will provide you with one of the most stylish looks of the new season. Hop on the texture look by creating voluminous curls throughout your hair. We first saw this look take-off when very skinny curling irons took over TikTok.
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10 Hair Trends You'll Be Seeing Everywhere in 2024 - Teen Vogue
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“Since this cut exposes a lot of your face shape, I recommend looking for inspo pics of pixie cuts on people with similar features such as face shape,” the stylist adds. Celebrity hairstylist Marki Shkreli points to his client Sienna Miller’s go-to style for her shoulder-length blonde hair. The red hair trend isn’t going anywhere—at least for the first quarter of the year. While they require a lot of maintenance, their warm tones are a perfect match for the chilly transition from winter to spring.
Volume
"Brigitte Bardot hair is the ultimate tousled style that’s both chic and sexy at the same time," Vaughn says. "The volume in the style always makes you feel more done up than normal, while the texture makes it feel relatable." Expect the ballet- and coquette-inspired bow trend to stick around, though it may look a bit different.
Lauren Mildice, color specialist at Maxine Salon in Chicago, predicts that warm, golden brunette hair colors will be everywhere in the next year. From face-framing braids to curls that delicately frame the face, tendrils have practically become a staple when doing an updo. We love this look because it’s very flattering when wearing a variety of updos. Whether you’re finally going to make the leap and get bangs or you want to go for a big chop and try out a bob, there are such a wide variety of styles that we’ll be seeing a lot of next year. The best part—it's extremely versatile and can easily take you from day to night.
You can take it all the way through your locks or go for a dual texture hairdo by letting it fade into dry ends. You can look just as classically beautiful as Duchess of Sussex Meghan Markle with these soft curls. Each strand is styled in the same direction—curled away from the face. Let your makeup look take center stage with a sleek, pulled-back pony. For additional volume tease your strands to create a perfect night-out look.
“It’s flattering for all hair textures and adds an effortless, yet chic vibe,” adds Amelia Thompson. Between 2021 and 2023, we saw a rise in popularity of layered haircuts like the wolf cut and the '70s-inspired butterfly haircut. According to Iudina, 2024 will be the year of fuller, one-length cuts. "Usually after wearing a lot of layers, clients tend to lean to the opposite for a while, which is long, full hair with minimum layering and texture," she says.
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Then, to pull back your hair, brush it through with a boar-bristle brush or edge brush for a smooth finish. Verrett points to the classic French twist as a major player in 2024, calling out the style’s timelessness and versatility. Workout headbands made a splash in 2023, and experts agree the accessory trend will evolve in 2024. Perhaps the most widespread evidence of the dainty style’s ubiquity is hair bows, which are gaining popularity. Celebrities like Sabrina Carpenter and Maitreyi Ramakrishnan have embraced the coquette trend in recent years, and that’s set to continue into 2024, particularly with hair accessories. “Show your colorist a photo and emphasize wanting a shadowed, deeper root,” she says.
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Everywhere we look right now, hair ribbons and bows are tied into ponytails, secured in buns and adorning hair accessories. According to Clearpay, searches for bows, hair ties and hair ribbons are up over 100%. Not only do they look chic, but adding these to your hair is the easiest way to elevate your style without having to put a tonne of effort in.
Inspired by the late singer, actress, and fashion icon (ahem, ever heard of the Birkin bag?) Jane Birkin, this bang trend is all about blunt, long bangs that graze your eyebrows. They have a wispiness and movement to them that automatically feel like a statement, even when your hair is undone. Adding in small braids to any style is an easy way to add texture and dimension to a variety of styles. At the 2024 Super Bowl, Taylor Swift amped up her ponytail with a braid along the side of her head, while Lana Condor spiced up her Paris Fashion Week look with two face-framing twists.
She was previously deputy editor at Hairdressers Journal, health writer at Woman & Home and junior beauty editor at beauty website Powder. She has a particular interest in finding solutions for acne and eczema, which she has experienced firsthand. And if you're looking to grow your hair out long, there have never been more targeted treatments to help encourage healthy hair growth.
When it comes to color, illuminated brunettes and mulled wine hues are stealing the spotlight, believes Amelia Thompson, a professional hairstylist and salon owner. Illuminated brunette is all about adding subtle highlights to dark hair for a multi-dimensional effect, while mulled wine brings a rich burgundy flare to long hairstyles. Volume is something that a lot of us want to achieve in our hair, and it's a key characteristic we'll see in general across 2024's hair trends. "In 2023, volume was already a key player in high-end fashion. In 2024, [we will] embrace the ‘bigger is better’ philosophy," predicts Crozier. "Designers like Schiaparelli have featured voluminous hair on the runway, with Kendall Jenner showcasing the art of mega volume," he says.
Maximalists, minimalists, and everyone in between are sure to find a trend they connect with. Maybe you'll want to add volume to your hair with hair extensions or bleach your hair, too. In 2023, celebrities like Sofia Richie helped popularize the lifestyle craze, which refers to a chic-yet-understated approach to everything from fashion to home decor.
“For that first color, you’ll want to use violet-blue-ash references,” Perkins says, pointing to Madison Reed’s Radiant Cream Color in Rimini (5RV). As for gloss, Perkins recommends Madison Reed Color Reviving Gloss in Barolo. For a transformation like this, Perkins says you’ll need at least one overall permanent color appointment at the salon.
After the more toned-down looks of fall and winter, the latest trends will be centered around bringing life back into hairstyles. For example, when Evangelista first started seeing Earle, she had bright, platinum-blonde hair, which Evangelista says was super damaged. She suggested Earle go back to her natural base color and break it up with some highlights and warmth throughout for a smooth look, which has made her hair look more natural and healthy, Evangelista notes. 2023 saw a return to the chunky highlights of the ‘90s and early 2000s, with face-framing “money piece” highlights being a standout trend.
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